What are some of the best keyword research tools available?

Keyword research is an art in SEO, and the right words and phrases can make or break your online content. Understanding which keywords will convert customers, gain organic search engine traffic, and drive a competitive edge is essential for any successful SEO strategy. To do so, you'll need to equip yourself with the best keyword research tools available on the market.

If you're feeling overwhelmed by all the options out there, start with these top-ranking tools to get you farther faster:

1. Google Keyword Planner—Google's keyword tool is free to use and offers an extremely accurate view of how often users are searching for specific terms or phrases on the search engine. It also has a nice analytics UI that provides insights about click-through rates, CPCs and more.

2. SEMrush—This well-known competitor intelligence tool is an excellent choice for keyword research in SEO because of its extensive database of keyword ideas plus its versatile filter options that allow you to narrow down your results to what matters most.

3. Moz's Keyword Explorer—Moz's keyword explorer offers instant access to over 10 billion data points in the form of keywords suggestions and related info. This tool shows seasonality trends as well as SERP analysis so that you can get a comprehensive understanding of what key terms are driving results on certain pages.

4. Ahrefs Keywords Explorer—Ahrefs' tool helps marketers analyse long tail keywords in addition to offering full SERP analysis for both desktop and mobile devices as well as estimated traffic volumes for each keyword suggestion. It offers deep insight across millions of webpages giving you great resources for developing a successful strategy around any given topic or business niche.

5. KWFinder—This tool helps businesses find low-competition keywords with its "hidden gem" algorithm that searches through vast amounts of data on Google Ads API database to surface relevant search terms with consistent high conversion rates or other criteria related to the success of your campaign goals such as CPC, traffic volume, etc.. Additionally, users can compile side-by-side comparison reports between up to five keywords at once which makes it great for comparing phrases before launching your campaign into new markets or demographic segments.